APRO Library

Introduction

In an effort to achieve the goal of the Arab Public Relations Organization in enriching the field of public relations academically and research and creating a single place and reference source for everything published in this field, the Organization launched the “APRO Library”, which includes a number of books, articles, and scientific references, which are primarily of interest to graduate students. As well as researchers who wish to create research models, university professors, workers in the field of public relations, and all parties related to scientific and professional content from the general public.APRO also allows members of the Organization to publish their articles and research in the field of public relations on the library platform for free. Therefore, whatever the nature of the research to be carried out, the APRO library will be full of everything that members and those interested in the field need in an open and free manner. Below we will discuss important proposals. About the details of that.

Importance of Apro library?

The importance of the Apro library is evident from the following:

• Knowing the information necessary to carry out scientific research:The information system is the basis when implementing scientific theses, and the more extensive the explanations are, the more in-depth and understanding the researcher is, and his desire to develop effective results for the research.
• Learn about previous studies related to various research:There are various researches that address issues that have been addressed in previous research, through which researchers can point to the most prominent previous literature similar to the topic of scientific research, and make a comparison between the results of the current study and the previous one, and then clarify the quality of the research and present new ideas.
• Reading e-books:The Apro library includes a group of academic e-books, in various specializations, and through these books, researchers can learn about scientific terms and concepts, and other information, which is necessary for them to conduct research.
• Learn about the method of writing scientific theses:Any scientific thesis requires a set of steps, and it is important to see this in a practical form, and this can be achieved through the electronic library, which includes diverse research, prepared in different ways, and many scientific approaches.
• Getting to know the websites of scientific journals:Scientific journals are volumes that contain multiple articles in a specific specialty, and are of interest to researchers. In order to access scientifically correct information.

What are the most prominent majors included in (Apro Library)?

• Business Administration major:Among the most important things included in the Apro library regarding the field of business administration are the following: references on strategic planning, electronic management, electronic marketing, risk management, crisis management, human resources management, time management, total quality management, communication management, and effective leadership.
• Public relations major:The field of public relations is divided into a wide range of specializations, and the library has a distinguished collection of references, including: organizing and managing events, advertising design, sound editing, and graphic design programs.
• Diplomatic Relations major:Diplomatic relations research requires researchers who have patience and perseverance, and the Apro Library contains many references in: political development and national security, media and international affairs, foreign policy analysis, international dispute resolution, diplomatic correspondence, security in international relations, and political decision-making.
• Marketing and Sales major:Marketing and sales are among the majors in high demand in the recent period, and there are a large number of references in this field related to: sales basics, supply chain management, customer relationship management, team management, operations management, personal selling and sales management.
• Human resources management major:Researchers in the field of human resources management address many problems related to human trends and behaviors, and many important references can be found through the Apro library in each of the fields: human resources planning, job analysis and design, recruitment, and performance management.
• Entrepreneurship and Small Business Management major:The field of entrepreneurship and small business management is among the important fields in many matters, and (Apro Library) includes references in the fields: planning and financing for new businesses, new product development, administrative control, innovation management, and knowledge management.
• Other majors:(Apro Library) includes references in other specializations, such as: statistics, economics, political science, finance and banking, in case it is necessary to add these sections.