APRO Academy

Take advantage of the opportunity to develop your future with APRO Academy with a special discount for members of the, and for non-members for a limited time. The Arab Public Relations Organization (APRO) announces within its academy the launch of its educational and training programs directed to company owners - entrepreneurs - employees - students - and all those interested.

Introduction to the Organization:

The Arab Society for Public Relations is an Arab Organization specialized in the field of training and development for human and institutional cadres in the fields of public relations, business administration, diplomatic relations, marketing, sales and other related specializations. The organization holds courses, training programs and postgraduate studies periodically throughout the year.Through training and education programs, the organization seeks to be one of the best training and development Organizations in the world by combining scientific and practical methods that the student needs in his work, in addition to opening the door to benefit and experience for everyone and all specializations, in the belief that science and general knowledge are a basic right for everyone.

Degrees and academic programs:

The Arab Society for Public Relations offers three academic degrees as follows:

Professional Diploma:

It is an academic degree within the postgraduate program. Its duration is from two to three weeks of training, depending on the depth of the program and the extent of the trainee’s need. In this program, the trainee receives 25-35 training hours, which enables the trainee to obtain the best professional and practical educational level that can be applied in a distinctive way. His facility or place of work

Professional Master:

A professional master’s degree is an academic degree within a graduate program. It lasts from two to three weeks of training, depending on the depth of the program and the extent of the trainee’s need. In this program, the trainee receives 25-35 training hours, enabling the trainee to obtain the best level of professional and practical learning that can be applied in a manner Distinguished in his facility or place of work

Professional doctorate:

The professional doctorate is an academic degree within the postgraduate program. Its duration is from two to three weeks of training, depending on the depth of the program and the extent of the trainee’s need. In this program, the trainee receives 25-35 training hours that enable the trainee to obtain the best level of professional and practical learning that can be applied in a way that Distinguished in his facility or place of work

Departments and courses:

The academic programs fall into six departments, and the following is an overview of each department:

Public Relations:

About the department:The Department of Public Relations provides an opportunity to help students advance in their current positions, from brand ambassador to customer relations manager to sales and marketing specialist.

Courses:

• Performance indicators KPIS
• Branding identity building
• Social media management
• Crisis Management
• Customers service
• Organizing and managing events
• Driving skills
• Commercial letters
• Financial lists analysis
• Body language
• Advertisement design
• Sound montage
• General accounting
• Business English
• Graphic design programs
• Digital marketing
• Communication and time management skills
• Investment and finance management
• Financial markets
• Introduction to management
• SOWT analysis
• Negotiation skills
• Organizational behavior

Diplomatic relations:

About the department:The Department of Diplomatic Relations provides a basic foundation in international relations, to deal with all the problematic issues and obstacles facing countries. It can be used to balance different interests and viewpoints.

Courses:

• Political development and national security
• Media and international affairs
• Foreign policy analysis
• Settlement of international disputes
• Diplomatic correspondence
• Security in international relations
• Political decision making
• Protocol and conference management
• Media and public opinion studies
• Multinational companies
• Business English
• Political systems
• Economic systems
• International criminal law
• International economic law
• Regional and ideological organizations
• Intercultural communication
• Introduction to international relations
• Modern and contemporary political thought
• Origins of diplomacy

Marketing and Sales:

About the department:The Marketing and Sales Department provides a detailed presentation of the sales process in various organizations, its management, organization and planning, and defines the functions of sales managers and sales force management within the organization’s marketing objectives

Courses:

• Business English
• SOWT analysis
• Branding identity building
• Strategic management
• Strategic marketing
• International marketing
• Marketing services
• Human resource management
• Supply chain management
• E-marketing
• Customer relationship management
• Product and brand management
• Team management
• Operations management
• Digital marketing
• Personal selling and sales management
• Negotiation skills
• Driving skills
• Commercial letters
• Introduction to marketing
• Marketing strategies
• Communication and time management skills
• Sales basics
• Organizational behavior
• Investment and finance management
• Introduction to management
• General accounting
• Consumer's behavior

Business Administration:

About the department:The Business Administration Department provides a true standard for success in competition and excellence, especially in light of the current competition between different institutions to provide the best services, as successful management is considered a reason for the success of institutional work and its advancement to leadership.

Courses:

• Negotiation skills
• Management of production processes and development of industrial processes
• Customer service management
• Quality management
• Human resource management
• Companies’ management

Human Resources Management:

About the department:The Human Resources Management Department essentially provides an image of management and employment and communicates the teachings and basics of organizations to employees within them, as it is one of the most important and main departments in any organization.

Courses:

• Introduction to the track
• The new role of human resources management
• Human resources planning
• Functional analysis and design
• recruitment
• Selection tests
• Preparing to receive new employees
• Performance Management

Entrepreneurship and Small Business Management:

About the department:The Department of Entrepreneurship and Small Business Administration provides a program that prepares students for self-employment and careers in small businesses including nonprofit organizations. The program includes instruction and training in evaluating small business ideas and opportunities, and developing the skills and understanding of resources needed to start a business.

Courses:

• Introduction to entrepreneurship and small business
• Management information system
• Public relations
• Feasibility study
• Performance management and compensation
• Innovation management
• knowledge management
• Administrative control
• Marketing Communications
• Planning new business
• New business financing
• New product development

Organization services:

APRA provides its members or interested guests with a package of services that are carefully prepared according to the highest levels of professionalism and in a manner that takes into account the requirements of all the Organization’s visitors, at very reasonable prices. You can easily view and order them on our website through our service providers shown below:

• Providing consultations in the field of public relations and networking with counterparts in this field.
• Providing information to students and academics in the field of public relations
• Providing a series of rich and brief training courses in the field of public relations.
• Supporting, developing, and making scientific research available in the field of public relations to students, professors, and various interested parties.
• Providing a special library for readers that includes rich and useful publications and books that discuss the field of public relations.
• Providing marketing and promotional services locally, regionally and internationally to members.Providing official accreditation certificates in the field of public relations.
• Providing certificates of appreciation in the field of public relations.

The academy covers the most important topics and courses required academically and professionally in university life and the labor market You can view all the courses and the study mechanism by visiting the Organization’s website via the following link:

To be the first to benefit from the discount offered by APRO on educational and training programs, fill out the registration application within the desired specialty via the following form link: